BY BILL HEDDEN
This issue of the Advocate marks the start of the Grand Canyon Trust’s 30th anniversary year. In these pages, our longest serving employee, Rick Moore, looks back at some of the moments that have shaped the Trust and an honor roll of guest writers and thinkers share their visions for the future.
Perhaps the most striking changes in our work over the last three decades are the speed and ubiquity of communications. People learn about issues instantly and form opinions nearly as fast. Forces who want to put all land to use today for their private benefit rush in to frame the story.
This new urgency of outreach has repercussions for all aspects of our work and we have responded by making major changes in our communications architecture. We have a beautiful new logo and responsive website rebuilt from the ground up that compellingly presents our current work no matter how you access it, and puts the Trust in the palm of your hand. Most importantly, it allows us to share news with you in real time.
Last, we have launched a new trip-planning website, the Colorado Plateau Explorer, that uses interactive maps to present detailed hiking and camping opportunities on the Plateau, coupled with relevant conservation information (see “Spring Into Hiking Season”). It is a real resource for our members and we hope it will help us connect with like-minded people across the country.
Become a Colorado Plateau Explorer. Find your hike ›