The Navajo Reservation attracts thousands of tourists each year to iconic places like Chaco Canyon, Monument Valley, and Canyon de Chelly, yet it lacks the local businesses and services needed to build its economy. Tourism on Navajo land is a $1.4 billion industry but the Navajo Nation captures fewer than 7 percent of the profits.
Diné Innovative Networks of Economies in Hózhó L3C (DinéHózhó) wants to change that. This community-supported partnership works to develop economic opportunities and create jobs in tourism, agriculture, and retail, and keep revenue on the Navajo Reservation. From identifying creative financing options to studying tourism markets, DinéHózhó helps facilitate social entrepreneurship on the Navajo Nation, and grow businesses that benefit local communities.